Platinum sponsor

Transpacific IP Group Limited

Host Sponsors

LexOrbisBeijing East IP LtdShobayashi International Patent & Trademark OfficeTsai, Lee & Chen Co Ltd

Gold sponsors

Intellectual VenturesAcacia Research GroupQuestelRockstarTechInsightsRouse & Co International LLPKenyon & Kenyon LLPPhilips Intellectual Property & Standards

Silver sponsors

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.Asia IP ExchangeGlobal IP Law GroupChipworksSyndefense

Bronze sponsors

CPA GlobalThomson ReutersPapst Licensing GmbH & Co KGOcean TomoIPXIGoogleHTSWisdomain, IncAnaquaAnJie Law FirmInnographyConversant

Supported by

AutoHarvest FoundationInternational IP Commercialization Council

Media partners

Globe Law and BusinessWorld Trademark ReviewInternational Law OfficeLexology

Presented by

Intellectual Asset Management

Programme

Day 1 - Sunday December 7
13:00-16:30 Asia IP Elite exclusive session (invitation only) - Beige room
15:00-19:30 Registration - Grand Ballroom 1
17:00-19:00 Opening reception - Flair, Level 58
Day 2 - Monday December 8
07:30-08:45 Breakfast - Grand Ballroom 1
07:30-17:30 Exhibition - Grand Ballroom 1 and Foyer
09:00-12:35 Plenary sessions
09:00-09:15

Opening remarks - Grand Ballroom 2-3

09:15-10:35

Taking IP out of Asia - Grand Ballroom 2-3

An increasing number of Asian companies are looking to develop strong IP positions in North America and Europe. But legislative, judicial and market changes mean that challenges and opportunities abound.

  • Understanding the international patent marketplace
  • The impact of US reform
  • Strategies for a unified patent regime in Europe  

Moderator

Joff Wild, Editor, IAM

Speakers

Christine Emmanuel, Executive manager, intellectual property and investment portfolio, Commonwealth Scientific & Industrial Research Organisation (CSIRO)
Ian Harvey, Chairman, IP Centre Advisory Board / former CEO, Tsinghua University X-Lab / BTG
Guy Proulx, Chairman and CEO, Transpacific IP
Anindya Sircar, Associate vice president and head of IP cell, Infosys
Kai Wu, Executive vice president , Goldwind Technology

10:35-11:15 Morning break - Grand Ballroom 1 and Foyer
11:15-12:35

IP value creation master class - Grand Ballroom 2-3

A select group of companies in Asia engage in world-class best practices when it comes to IP value creation. The strategies they employ and their different experiences provide any number of lessons for those seeking to emulate them.

  • Making the most of monetisation
  • IP-based mergers and acquisitions
  • Facilitating collaboration and open innovation

Moderator

Brian Hinman, Chief IP officer, Philips

Speakers

Ira Blumberg, Vice president of intellectual property, Lenovo
Min-Sheo Choi, Director of IP Business Team, Electronics and Telecommunications Research Institute (ETRI)
Wei-Fu Hsu, Vice president and general counsel, MediaTek
Anubhav Kapoor, General counsel, Tata Technologies

12:35-14:15 Lunch break and exhibition - Grand Ballroom 1 and Foyer
14:15-17:25 Breakout sessions
14:15-15:30 Breakout 1

Creating a best-in-class corporate IP function - Grand Ballroom 3

In order to maximise the value of the intellectual property it owns, a company needs a strong in-house IP team. Building one and then maintaining it is a complicated task.

  • Identifying key personnel
  • Creating and benchmarking performance metrics
  • Integrating IP into overall corporate strategy

Moderator

Abhai Pandey, Partner, LexOrbis Consulting

Speakers

Yingyong Tanthanapongphan, IP manager, The Siam Cement Group
Minou Weerts, Senior director, business IP counselling and contracts, NXP Semiconductors
Kelly Zhuang, Senior IP Counsel, BYD Co Ltd

New options in IP financing - Beige Room

There are more ways in which to use IP as collateral than ever before – with several Asian countries leading the way in developing new schemes. However, there is still some distance to travel before IP-backed finance becomes mainstream.

  • Assessment and valuation challenges
  • State-backed financing schemes
  • Looking into the future

Moderator

Peter Holden, President, ipCreate

Speakers

Joseph Kessler, Managing director, IP finance group, Fortress Investment Group
Shan Lu, Deputy director of technology transfer and investment banking, Shenzhen United Property & Share Rights Exchange (UPEX)
Samirah Muzaffar, Consultant, IP valuation and IP marketplace, Intellectual Property Corporation of Malaysia (MyIPO)

China’s IP elite – learning the lessons (in Chinese, English translation) - Amber Room

Although most Chinese companies are only now beginning to embrace the potential of IP, an elite few got the message a long time ago. There is much to learn from the example that they have set.

  • Why some companies get IP and so many others don’t
  • Made in China – building an IP function for Chinese needs
  • How to stay at the top of the tree

Moderator

Ling Jin, Executive, Rouse

Speakers

Jianguang Du, Group IP director, Mindray Medical International
Nan Shen, Chief licensing officer, ZTE
Xinming Wan, Chief engineer of open innovation centre, R&D, Haier
Haibing Wang, IP director, Xiaomi
Yan Wang, Director of IP administrative office, Tsinghua University

15:30-16:10 Afternoon break - Grand Ballroom 1
16:10-17:25 Breakout 2

Building a world-class licensing programme - Grand Ballroom 3

There is money to be made from IP licensing, as a growing number of companies in Asia and elsewhere are demonstrating. However, doing it right is a complex challenge.

  • Identifying what IP to license
  • Finding your licensees
  • Doing it in-house or outsourcing

Moderator

John Flock, Partner, Kenyon & Kenyon

Speakers

Cheng Huat Ho, Executive vice president, Exploit Technologies Pte Ltd, Agency for Science, Technology & Research (A*STAR)
Ruiling Hou, Asia-Pacific manager, Questel
Steve Joroff, Head of Asia-Pacific IP licensing, IBM
Manuele Wahl, Senior vice president, licensing, Technicolor

Understanding the dynamics of patent funds - Beige Room

Privately run and state-backed patent funds are becoming more common across the world. Although they often share similar features, their purposes (and success rates) vary considerably.

  • The major players
  • A variety of business models
  • The keys to fund success

Moderator

Jack Ellis, Asia-Pacific editor, IAM

Speakers

Pascal Asselot, Director, development and licensing, France Brevets
Norishige Hayakawa, Former chief strategy officer, IP Bridge
Choongsoo Park, Executive vice president, Intellectual Discovery

Finding China’s next IP leaders (in Chinese, English translation) - Amber Room

To make the most of its IP potential, China needs to ensure that it has a steady supply of top-class IP talent ready to fill positions in its companies, its service providers and its governmental institutions. So where will they come from and what skills will they need?

  • The industry angle
  • Initiatives at Chinese educational institutions
  • How to identify the most talented individuals

Moderator

Xuri Yang, President, Beijing IP Institute for Power Nation

Speakers

Zhongshou Huang, Senior director, IP department, Tianma Microelectronics
Jian Liu, Director, China Enterprise Intellectual Property Institute
Jun Yang, Secretary general, Shanghai Xuhui Intellectual Property Protection Association (SXIPPA)
Zhenfu Yuan, Executive director, Shanghai Intellectual Property Academe

18:30-22:00 Asia IP Elite cocktail reception and gala dinner (ticketed event) - Grand Ballroom 2-3
Day 3 - Tuesday December 9
08:00-16:25 Exhibition - Grand Ballroom 1 and Foyer
08:00-09:00 Breakfast - Grand Ballroom 1
09:15-12:50 Plenary sessions
09:15-09:30

Opening remarks - Grand Ballroom 2-3

09:30-10:50

Inside Asia’s key IP markets - Grand Ballroom 2-3

Economic muscle, dynamic markets and large populations combine in a number of Asian countries to make them attractive places in which to create, acquire and exploit IP. But making the most of the opportunities that a jurisdiction offers depends on inside knowledge of how things work there.

  • Bounce-back in Japan
  • Making the most of China
  • Korea’s growing IP economy

Moderator

Crystal Chen, Partner, Tsai, Lee & Chen

Speakers

Alex Fan, Deputy general director, Industrial Technology Research Institute (ITRI)
Joo Sup Kim, Vice president of intellectual property, LG Electronics
Jeffrey Lindsay, Head of intellectual property, Asia Pulp & Paper
Makoto Ogino, Professor, Graduate School of Innovation Studies, Tokyo University of Science
Subarna Shyamroy, General manager, intellectual property and technology management, Reliance Industries

10:50-11:30 Morning break - Grand Ballroom 1 and Foyer
11:30-12:50

Deal-making dos and don’ts - Grand Ballroom 2-3

More and more companies are seeking to get involved in IP transactions; but to do this as effectively as possible is a complicated process. Understand what they are and there are deals to be done. Get it wrong, however, and it could cost a lot more than money.

  • The keys to successful selling
  • Making sure you buy what you need
  • Working with outside advisers

Moderator

Art Monk, Vice president, TechInsights

Speakers

Kirk Dailey, Head of patent transactions, Google
Eeva Hakoranta, Head of patent licensing, Nokia
Heath Hoglund, Chief patent counsel, Dolby Labs
Azimah Kadir, Senior manager, Corporate Research Strategy, MIMOS

12:50-14:30 Lunch and exhibition - Grand Ballroom 1 and Foyer
14:30-17:40 Breakout sessions
14:30-15:45 Breakout 1

IP value creation beyond monetisation - Grand Ballroom 2

There is a lot more to creating value from IP than buying, selling and licensing. In fact, for most companies, the true worth of their rights lies in the things they enable way beyond the money making.

  • Building successful IP-based partnerships
  • Patenting strategies for freedom to operate
  • Using IP to attract investors

Moderator

Ronald Yu, Vice president of knowledge management, International Intellectual Property Commercialization Council (IIPCC)

Speakers

Paul Levins, President, Australia and New Zealand, Intellectual Ventures
John Li, Head of patents, China, Novartis
Laure van Oudheusden, Head of Philips IP&S China, Royal Philips
Takuya Saito, Vice president, Shobayashi International Patent & Trademark Office

NPEs – new models, new territories - Grand Ballroom 3

Although most commonly associated with the United States – and still very active there – non-practising entities (NPEs) are beginning to expand into other jurisdictions. As they do so, the business strategies that they employ are becoming ever more diverse and sophisticated.

  • NPEs as partners, not adversaries
  • The move into Asia
  • Why NPEs are here to stay

Moderator

Richard Lloyd, North America editor, IAM

Speakers

Vinod Kumar, Former vice president, business development, Conversant IP Management
Peng Lin, President, Zhigu
Donald Merino, Managing director, Transpacific IP
Jaime Siegel, Executive vice president, Acacia Research Group

15:45-16:25 Afternoon break - Grand Ballroom 1
16:25-17:40 Breakout 2

The ins and outs of IP acquisitions - Grand Ballroom 2

It is not hard to find IP for sale, but with availability at an all-time high, identifying the good stuff and then making sure that you get your hands on it at the right price is probably more challenging than it has ever been before.

  • When to buy, when to license-in
  • Buying through brokers
  • Getting the deal done

Moderator

Steve Lee, President, Lpines

Speakers

Robert Aronoff, Managing partner, Pluritas
Eric Olsen, Head of acquisitions, RPX
Jaewoo Park, Senior legal counsel, Samsung Electronics
Keith Woomer, Director of patent acquisitions, InterDigital

Quality counts - Grand Ballroom 3

In days gone by, when defence was the only game in town, what mattered most was the size of a patent portfolio; but now the focus is increasingly on the quality of the assets it contains.

  • Why quality matters so much
  • Separating the wheat from the chaff
  • Quality initiatives at issuing authorities

Moderator

Ben Wang, Head of patents, China, Unilever

Speakers

Shawn Ambwani, Chief operating officer, Unified Patents
Yongqing Hong, Deputy director general, Shanghai Intellectual Property Administration
Josh Li, Vice President, China Technology Exchange
Varun Shah, Former director of IP development, Aruba Networks

17:40-19:00 Closing drinks reception - Grand Ballroom Foyer

Platinum sponsor

Transpacific IP Group Limited

Host Sponsors

Beijing East IP LtdLexOrbisShobayashi International Patent & Trademark OfficeTsai, Lee & Chen Co Ltd

Gold sponsors

Acacia Research GroupTechInsightsRouse & Co International LLPPhilips Intellectual Property & StandardsIntellectual VenturesRockstarQuestelKenyon & Kenyon LLP

Silver sponsors

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.SyndefenseGlobal IP Law GroupAsia IP ExchangeChipworks

Bronze sponsors

CPA GlobalInnographyIPXIPapst Licensing GmbH & Co KGWisdomain, IncAnaquaAnJie Law FirmGoogleThomson ReutersHTSConversantOcean Tomo

Supported by

International IP Commercialization CouncilAutoHarvest Foundation

Media partners

LexologyWorld Trademark ReviewInternational Law OfficeGlobe Law and Business

Presented by

Intellectual Asset Management